Pennsylvania man files for trademark on 'Johnny Benchwarmer'
Johnny Manziel is continuing to keep America's novelty T-shirt and bumper sticker industry pumping, as a Pennsylvania man has applied for the trademark for the phrase "Johnny Benchwarmer," according to Darren Rovell of ESPN.
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Manziel failed to win the Cleveland Browns starting job for the team's opener against the Pittsburgh Steelers, and it seems likely that the applicant is an enterprising Steelers fan hoping to move some units outside Heinz Field this weekend.
The rookie quarterback is no stranger to capitalizing on trademarks himself, with applications for "Johnny Football" and "The House That Johnny Built."
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If he keeps churning out merchandising opportunities like this on the bench, imagine what will happen when he finally becomes a starter.
-Brendan Maloy
