Chevrolet is wisely using 'Technology and stuff' as a tagline

"Chevy Guy" Rikk Wilde became an overnight phenomenon after his heartbreakingly nervous presentation of the World Series MVP award to Madison Bumgarner, which included Wilde using the instant catchphrase "technology and stuff" to describe the 2015 Chevrolet Colorado.

"Chevy Guy" Rikk Wilde became an overnight phenomenon after his heartbreakingly nervous presentation of the World Series MVP award to Madison Bumgarner, which included Wilde using the instant catchphrase "technology and stuff" to describe the 2015 Chevrolet Colorado.

Chevrolet is now taking that awkwardness and turning it into marketing gold, as the company is using the #TechnologyandStuff hashtag to promote the vehicle from its Twitter account.

Truck yeah the 2015 #ChevyColorado has awesome #TechnologyAndStuff! You know you want a truck: http://t.co/0NcEoDRSUZ pic.twitter.com/RMiRic8ATF

— Chevy Trucks (@ChevyTrucks) October 30, 2014

@TheJamesForde #Chevy4G, @Onstar, MyLink, best-in-class MPG and towing...we're just getting started. #technologyandstuff

— Chevy Trucks (@ChevyTrucks) October 30, 2014

The awkwardness is already paying dividends for the company, who says it have seen a major traffic spike on the mid-size truck's web page.

.@Chevrolet spokesman: Traffic to the Colorado web page is up 70% today after World Series MVP presentation. #technologyandstuff #ChevyGuy

— Matthew Rocco (@MatthewRocco) October 30, 2014

Thankfully, Wilde will now be seen as a viral marketing visionary instead of the guy who got super nervous in front of millions of television viewers.

- Brendan Maloy