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Soccer team offered $7.6 million to change its name to Burger King

Burger King has offered Russian soccer club Zenit Saint Petersburg $7.6 million to change its name. 

Dan Gartland

Soccer team offered $7.6 million to change its name to Burger King
Soccer team offered $7.6 million to change its name to Burger King /

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NBA fans are up in arms over the league’s decision to add small sponsor patches to jerseys, but it could be much worse. 

According to Russian journalist Artur Petrosyan, Burger King offered soccer club Zenit Saint Petersburg over $7.6 million to change its name to “Zenit Burger King.”

The offer was pretty quickly rejected, with a Game of Thrones GIF. 

This sort of thing isn’t even unheard of in American sports. The MLS team in Harrison, N.J., has been called the New York Red Bulls since 2006, but that doesn’t make it any less weird. 

Still, I would have loved if Zenit changed its name and rival Spartak Moscow responded by becoming Spartak McDonald’s. 

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Dan Gartland
DAN GARTLAND

Dan Gartland is the writer and editor of Sports Illustrated’s flagship daily newsletter, SI:AM, covering everything an educated sports fan needs to know. He joined the SI staff in 2014, having previously been published on Deadspin and Slate. Gartland, a graduate of Fordham University, is a former Sports Jeopardy! champion (Season 1, Episode 5).

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