UFC champion Ronda Rousey files for “Do Nothing B----” trademark
Ronda Rousey has filed to trademark her “Do Nothing B----” catchphrase, as well as its abbreviation “DNB,” according to a report by ESPN's Darren Rovell.
The UFC female bantamweight champion explained the meaning of the catchphrase before her 34-second win over Bethe Correia on Aug. 1.
A “Do Nothing B----” is a female who “tries to be pretty and be taken care of by someone else,” Rousey said.
The 28-year-old denied her personal association with a “DNB” because “there's not a single muscle on [her] body that isn't for a purpose.”
On Aug. 6, Rousey tweeted that a shirt featuring her catchphrase would be on sale for just two weeks, with proceeds going to charity. Nearly 50,000 shirts have been sold since the release.
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Rousey's company, Rowdy Rousey Inc., has also recently filed trademark requests for “Armbarnation,” “Rowdy Ronda Rousey,” as well as the rights to her name if used on apparel.
Rousey made an estimated $6.5 million in UFC earnings and endorsements from June 2014 to June 2015, becoming the eighth-highest paid female athlete during that stretch of time.
The undefeated champion announced Friday that her next fight will take place on Jan. 2 against Holly Holm.
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