Here’s why people are burning New Balance shoes to protest Donald Trump

Why people are burning their New Balance sneakers.

New Balance became the first major sportswear company to back President-elect Donald Trump after the 2016 Presidential Election and many people have responded by disposing of the company's sneakers.

"The Obama administration turned a deaf ear to us & frankly w/ President-elect Trump we feel things are going to move in the right direction," a New Balance spokesman told Sara Germano of the Wall Street Journal. 

New Balance shares a similar view with Trump against the Trans-Pacific Trade Partnership, which was negotiated by the Obama administration and involves 12 Pacific Rim nations including Japan and Australia.

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People took to Twitter to share videos and photos of them destroying their New Balance shoes:

pic.twitter.com/r3j6sXsdAP

— VAP (@tbrooks__) November 10, 2016

pic.twitter.com/6dROPnmYdm

— Martin (@MMArtinitus) November 10, 2016

Trump will take office on Jan. 20, 2017.