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Leading Off: The Long Ride

Most years, Professional Bull Riding's elite series events are held at major arenas like Madison Square Garden and AT&T Stadium. In 2021 PBR is going back to the sport's roots, touring outdoor venues and other historic sites in the south and west. In February, that meant a stop at the Cowtown Coliseum in Fort Worth, built in 1908 as the first indoor rodeo arena in the U.S. SI was there for a behind-the-scenes look at bull riding's celebration of its rich heritage—and at a slate of riders shaping the present and future.

Feeling Bullish

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Joao Henrique Lucas is briefly the focus of attention at Cowtown Coliseum. His two rides lasted a combined 3.93 seconds before he was tossed.

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Portrait of rider Lucas Divino (right), detail view of World Championship belt buckle worn by Jess Lockwood (upper left)

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Riders prep for competition in a dimly lit backroom within Cowtown Coliseum.

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Cooper Davis prepping before his ride.

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Detail closeup of rider Keyshawn Whitehorse.

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Rider Lucas Divino in action.

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Rider Kaique Pacheco

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Rider J.B. Mauney

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Portrait of rider Jess Lockwood

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Rider Silvano Alves

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Rider Dalton Kasel

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Rider J.B. Mauney

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Rider Bourdreaux Campbell

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