The All-22: How Brandin Cooks could redefine New Orleans' offense

Since he became the New Orleans Saints' head coach and offensive mastermind in 2006, Sean Payton has always endeavored to put his skill players in unusual
The All-22: How Brandin Cooks could redefine New Orleans' offense
The All-22: How Brandin Cooks could redefine New Orleans' offense /

Since he became the New Orleans Saints' head coach and offensive mastermind in 2006, Sean Payton has always endeavored to put his skill players in unusual positions to make plays. Reggie Bush, the team's first-round pick in that first season, caught a career-high 88 passes, and brought in 294 for the team over five seasons. Payton's preference for motioning Bush from the backfield to the slot pre-snap caused defenses to alter their coverage paradigms because he presented an unpleasant problem for third linebackers when he became an extra receiver. Defenses started using more nickel against the Saints, subbing out their third 'backers for fifth defensive backs, which of course helped New Orleans' underrated run game. This was especially effective in 2009, the season in which the Saints won their only Super Bowl.

When Bush was replaced with Darren Sproles in 2011, that paradigm continued. Sproles was uniquely talented, and could alternate between so many places in the formation as a runner and receiver. He was Drew Brees' second "satellite back" -- the player who could force defensive uncertainty with his mere presence on the field.  

But when the Saints traded Sproles to the Eagles in March, a new weapon was needed. Payton and Brees found the next iteration of their satellite player in a receiver, not a running back: Oregon State's Brandin Cooks. New Orleans took Cooks with the 20th overall pick, and many thought that Cooks would be used as a volume receiver more than anything else. It would make sense -- after all, he led the nation in 2013 with 1,730 receiving yards, catching 128 passes and scoring 16 touchdowns. But when USA Today's Tom Peliserro asked Brees about Cooks' potential in Payton's multiple offenses, a different story was told: Cooks was the next in a line of innovative ideas.

Audibles Podcast: Breaking down the offseason in the NFC South

“Even though Darren Sproles played the running back position, we were creative with him,” Brees said. “We did a lot of things with him out of the backfield. We’d split him out. We’d throw him screens. We’d do all kinds of stuff with him. So, that role can be filled by maybe even a receiver.

“Hey, we go out in the draft and get a guy in Brandin Cooks out of Oregon State – an explosive player, great speed, great talent, tremendous young man, loves to learn, loves the game of football. … From all indications, this guy can do a lot of things for us, and he’s eager to fill a role that we need him to on offense.”

A role? More like roles, plural. And as it turns out, the college tape shows that Cooks is uniquely qualified to do just that. The Saints create separation with as diverse a series of schemes as any team in the NFL, and there are similarities between what Brees calls and what Cooks was involved in at Oregon State. This sweep at the start of the Beavers' 38-23 win over Boise State in the Hawaii Bowl on Dec. 24 was an ideal example of how defenses must alter their approaches to account for Cooks as a potential runner.

What Boise State did not do on this play was to drop one of their safeties down to mirror Cooks in motion. Oregon, for one, had done so earlier in the season and was able to contain Cooks in a relative sense. But the Broncos didn't have anyone who could match Cooks' short-area speed, and with nobody to close in on him at the right time, Cooks got to the second level quickly and with little resistance.

CooksBoiseSweep1.jpg
CooksBoiseSweep2.jpg
CooksBoiseSweep3.jpg
CooksBoiseSweep4.jpg
CooksBoiseComeback1final.jpg
CooksBoiseComeback2final.jpg
CooksBoiseComeback3final.jpg
CooksBoiseComeback4final.jpg

Another way in which the Saints will surely use Cooks is in twin and stack release concepts. New Orleans uses these quite often in the passing game, and Sproles was frequently involved, especially in the inside slot. In these schemes, receivers are grouped tightly together, either slightly offset or with one on the line of scrimmage and the other about a yard behind. In Oregon State's 44-17 win over Colorado on Sept. 28, Cooks showed how he gets free and upfield using a similar idea. The result was a 36-yard gain.

Cooks_Colorado1.jpg
Cooks_Colorado2.jpg
Cooks_Colorado3.jpg

Published
Doug Farrar
DOUG FARRAR

SI.com contributing NFL writer and Seattle resident Doug Farrar started writing about football locally in 2002, and became Football Outsiders' West Coast NFL guy in 2006. He was fascinated by FO's idea to combine Bill James with Dr. Z, and wrote for the site for six years. He wrote a game-tape column called "Cover-2" for a number of years, and contributed to six editions of "Pro Football Prospectus" and the "Football Outsiders Almanac." In 2009,  Doug was invited to join Yahoo Sports' NFL team, and covered Senior Bowls, scouting combines, Super Bowls, and all sorts of other things for Yahoo Sports and the Shutdown Corner blog through June, 2013. Doug received the proverbial offer he couldn't refuse from SI.com in 2013, and that was that. Doug has also written for the Seattle Times, the Washington Post, the New York Sun, FOX Sports, ESPN.com, and ESPN The Magazine.  He also makes regular appearances on several local and national radio shows, and has hosted several podcasts over the years. He counts Dan Jenkins, Thomas Boswell, Frank Deford, Ralph Wiley, Peter King, and Bill Simmons as the writers who made him want to do this for a living. In his rare off-time, Doug can be found reading, hiking, working out, searching for new Hendrix, Who, and MC5 bootlegs, and wondering if the Mariners will ever be good again.