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Serena Williams with her daughters Olympia and Adira.

Serena Williams Serves Family Style With Children’s Clothing Collection

Interview with tennis legend Serena Williams about her new children's clothing collection, favorite outfits, and plans for the future.

Pat Benson
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Serena Williams with her daughters Olympia and Adira.
Interviews

Serena Williams Serves Family Style With Children’s Clothing Collection

Interview with tennis legend Serena Williams about her new children's clothing collection, favorite outfits, and plans for the future.

Pat Benson
|

Recent Articles

Ben Shelton appeared at On's Miami Clubhouse Nights event.
Style

On's Clubhouse Nights Brought the Party to Miami Open

Recap and social media posts from the On's Clubhouse Nights celebration at the 2025 Miami Open.

Pat Benson
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Lacoste has returned to the Miami Open for the 10th consecutive year.
Style

Lacoste Takes Over 2025 Miami Open: New Kits, Fan Gear, & Events

Lacoste has unveiled its players outfits, fan gear, and activations for the 2025 Miami Open.

Pat Benson
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Carlos Alcaraz from Spain during the third round match against Denis Shapovalov at the BNP Paribas Open in Indian Wells, CA.
Style

Carlos Alcaraz reveals his "lucky" Nike sneakers for Indian Wells

Carlos Alcaraz explained how the Nike SB Dunk Low became his "lucky" sneakers for the BNP Paribas Open at Indian Wells.

Pat Benson
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Coco Gauff and New Balance have launched the "Coco Delray" tennis shoe.
Style

The New Balance Coco Delray Will Make Tennis More Accessible

New Balance and Coco Gauff are launching an affordable tennis shoe aimed at growing the sport.

Myles David
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Mar 10, 2025; Indian Wells, CA, USA; Carlos Alcaraz (ESP) celebrates after defeating Denis Shapovalov (not pictured) in his third round match at the BNP Paribas Open at the Indian Well Tennis Garden.
Style

Carlos Alcaraz is rocking a $155 Nike kit at Indian Wells

Pictures, pricing, and shopping information for Carlos Alcaraz's on-court Nike outfit worn in the BNP Paribas Open at Indian Wells.

Pat Benson
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Mar 8, 2025; Indian Wells, CA, USA; Carlos Alcaraz (ESP) reacts after defeating Quentin Halys (FRA) at Indian Well Tennis Garden.
News

Carlos Alcaraz Teases Netflix Documentary With New Tattoo

Men's tennis star Carlos Alcaraz debuted a temporary tattoo to promote his Netflix documentary at the BNP Paribas Open at Indian Wells.

Pat Benson
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Scenes from a lululemon activation at Indian Wells.
Style

Lululemon takes on Indian Wells with Frances Tiafoe and Leylah Fernandez

Breaking down lululemon's on-court tennis apparel, activations, and events for the 2025 BNP Paribas Open at Indian Wells.

Pat Benson
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Naomi Osaka applauds fans at the 2025 Australian Open.
Style

Naomi Osaka unveils neon yellow Nike outfit for Indian Wells

Naomi Osaka provided fans with a detailed video of her outfit and Nike tennis shoes for the 2025 BNP Paribas Open at Indian Wells.

Pat Benson
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Qinwen Zheng (CHI) during her first round at the 2025 Australian Open.
Style

Qinwen Zheng stars in new Nike ad for sports bras on Instagram

Women's tennis star Qinwen Zheng helped promote the new Nike Alate Bra for athletic performance.

Pat Benson
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Iga Swiatek has announced a new agreement with her sponsor OSHEE.
Style

Iga Swiatek announces a new sponsor logo starting at Indian Wells

Iga Swiatek announced a new deal with the Polish drink company OSHEE that will put the company's logo on her tennis match outfits.

Pat Benson
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Iga Swiatek practices at Indian Wells in 2024.
Style

Iga Swiatek is back in black and pink at Indian Wells again

Iga Swiatek was seen working out in her signature black and pink On apparel before the BNP Paribas Open at Indian Wells.

Pat Benson
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Carlos Alcaraz during a practice session in February 2025.
Style

Carlos Alcaraz wears Nike "6 Rings" shirt on Michael Jordan's birthday

Carlos Alcaraz paid tribute to Michael Jordan on his birthday by wearing a vintage Nike shirt.

Pat Benson
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Joao Fonseca of Brazil with the trophy after his men's singles final win over Francisco Cerundolo at IEB+ Argentina Open 2025.
Style

Joao Fonseca & On are proving to be powerful doubles partners in tennis

The Swiss sportswear brand On and rising tennis star Joao Fonseca already have a successful partnership.

Pat Benson
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Novak Djokovic serves the ball during a match at the French Open.
Style

Novak Djokovic's Lacoste kit for clay court season appears online

Lacoste has shared pictures of the outfit Novak Djokovic is expected to wear during the ATP's clay court season.

Pat Benson
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Roger Federer and Elmo star in On's Super Bowl commercial.
Style

Roger Federer Explains On Logo to Elmo in Super Bowl Commercial

Tennis legend Roger Federer teamed up with Sesame Street's Elmo in On's hilarious Super Bowl commercial.

Pat Benson
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Venus Williams adjusts her visor during a match at Wimbledon.
Style

Madison Keys Picked Up Tennis Because of Venus Williams' Wimbledon Dress

Madison Keys said she started playing tennis because of Venus Williams' white dress at Wimbledon.

Pat Benson
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Jannik Sinner celebrates after the win winning the 2025 Australian Open men's singles title.
Style

Nike Celebrates Jannik Sinner & Madison Keys After Australian Open

Nike released two individual ads celebrating Jannik Sinner and Madison Keys' titles at the 2025 Australian Open.

Pat Benson
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Lulu Sun of New Zealand returns during her round 1 match against Danka Kovinic of Montenegro during the 2025 Australian Open at Melbourne Park in Melbourne, Tuesday, January 14, 2025.
Style

FILA Announces Sponsorship of WTA Star Lulu Sun

Women's tennis star Lulu Sun has agreed to a partnership with the sportswear brand FILA.

Pat Benson
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Carlos Alcaraz waves to the crowd after winning in the fourth round at the Australian Open.
Style

Carlos Alcaraz Rocks Andre Agassi's Tennis Shoes at Australian Open

Carlos Alcaraz wore Andre Agassi's retro Nike tennis shoes after his match against Jack Draper at the 2025 Australian Open.

Pat Benson
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Jannik Sinner reacts during the men s singles 3rd round match between Jannik Sinner of Italy and Marcos Giron of the United States at Australian Open tennis tournament in Melbourne, Australia, Jan. 18, 2025.
Style

Jannik Sinner's Australian Open Outfit Draws Snoopy Comparisons

Jannik Sinner's Nike outfit at the Australian Open is drawing comparisons to the comic character Snoopy.

Pat Benson
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Henry Bernet is the latest tennis star to sign with On.
Style

On Signs Rising Swiss Tennis Star Henry Bernet

Rising men's tennis star Henry Bernet has signed an ambassadorship deal with the Swiss sportswear brand On.

Pat Benson
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Naomi Osaka and Coco Gauff debuted new outfits at the 2025 Australian Open.
Style

Coco Gauff vs. Naomi Osaka: Who Has Better Australian Open Outfit?

Breaking down Coco Gauff's New Balance outfit and Naomi Osaka's Nike outfit for the first round of the 2025 Australian Open.

Pat Benson
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Nike is spotlighting Aryna Sabalenka's quest for a three-peat at the Australian Open.
Style

Nike Launches Aryna Sabalenka Ad for Australian Open

Nike highlighted Aryna Sabalenka's quest for a three-peat at the Australian Open in a new video.

Pat Benson
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Frances Tiafoe prepares for the legendary hard courts at the Australian Open.
Style

Carlos Alcaraz & Novak Djokovic Love Frances Tiafoe's Australian Open Outfit

Television cameras caught Carlos Alcaraz and Novak Djokovic admiring Frances Tiafoe's lululemon outfit for the Australian Open.

Pat Benson
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