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Why did the Chivas USA experiment fail? An insider's perspective

Keegan Pierce (@KeeganPierce), MBA, was the communications director for Chivas USA from 2004-2009. He now works for ESADE Business School in Barcelona, Spain.
Why did the Chivas USA experiment fail? An insider's perspective
Why did the Chivas USA experiment fail? An insider's perspective

Keegan Pierce (@KeeganPierce), MBA, was the communications director for Chivas USA from 2004-2009. He now works for ESADE Business School in Barcelona, Spain.

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