Like the Pistons' Jerry Stackhouse, Jeff Lenchiner is a virtual one-man basketball team. Last February, Lenchiner, a devotee of the sport for most of his 28 years, launched his own website, insidehoops.com. Netscape has designated his comprehensive and smartly designed basketball address (dealing mostly with the NBA) an Editor's Choice site, yet Lenchiner still manages it as if it's a pickup game. "I received a request for our advertising kit," says Lenchiner, who lives in Los Angeles and bankrolls the site from savings. "I didn't have one. We do have some advertisers, but I have no idea what to tell them about our demographics."
Tell them insidehoops.com is a haven for pro basketball junkies. The site has statistics and schedules and salaries, and links for such NBArcana as retired numbers and rumors. Lenchiner also does interview features (last week with Heat guard Tim Hardaway) and his own power rankings.
How does one person keep on top of the NBA? In some ways, he doesn't. "If I don't have the information," says Lenchiner, who attends eight games monthly, "I direct you to sites that do." For example, Lenchiner found the retired numbers list by surfing the Web. Now he posts it as a link. "We're hurting ourselves by sending visitors away," he admits, "but I'm more concerned with people finding what they're looking for. It's sort of like getting an assist as. opposed to a basket."
Maybe Lenchiner is more nouveau Allen Iverson than Stackhouse.