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Chris Lewis
December 12, 2005
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December 12, 2005

Most Telling Telecasts

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v viewership of PGA Tour events dipped 12% against the average of the previous five years, but there was also good news. These six Sunday telecasts revealed the trends.

FEB. 13

AT&T Pebble Beach National Pro-Am ( CBS)

Sunday viewership: 5.82 million

phil mickelson (left) has a knack for winning while the audience is distracted. In 2004 he took the Masters on Easter. This year he won the FBR Open on Super Bowl Sunday and the BellSouth Classic and the PGA Championship on Mondays. On a day when (for a change) not much else was happening, Mickelson's four-shot victory at Pebble was notable because he pulled in 24% more viewers than Vijay Singh did while winning in 2004, proving that everyone loves Lefty.


Ford Championship at Doral ( NBC)

Sunday viewership: 7.77 million

the mickelson-- Tiger Woods showdown was thrilling (Woods won by a shot), but Tour execs had hoped for more. The last Tiger-Phil showdown, at the 2003 Buick Invitational, drew 8.35 million viewers. The Doral audience turned out to be the highest of the year's nonmajors, but it was also the first sign that even golf's dream matchup can't guarantee ratings.

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