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SNAKE OIL FOR SALE AND THE ATHLETES WHO, SCIENCE BE DAMNED, THINK IT MIGHT WORK
DAVID EPSTEIN
February 04, 2013
FROM THE BACK OF A GYM IN ALABAMA, TWO TRUE BELIEVERS IN THE PERFORMANCE-ENHANCING POWER OF RADIO WAVES AND DEER-ANTLER VELVET AND NEGATIVELY CHARGED WATER PURSUE THEIR DREAM: A FAMOUS ENDORSER
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February 04, 2013

Snake Oil For Sale And The Athletes Who, Science Be Damned, Think It Might Work

FROM THE BACK OF A GYM IN ALABAMA, TWO TRUE BELIEVERS IN THE PERFORMANCE-ENHANCING POWER OF RADIO WAVES AND DEER-ANTLER VELVET AND NEGATIVELY CHARGED WATER PURSUE THEIR DREAM: A FAMOUS ENDORSER

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So the quest goes on for the tipping-point testimonial that could turn S.W.A.T.S. into the next big thing in sports. As desperately as athletes want a competitive edge, they're left to ponder the legitimacy of products that Key, Ross and skeptical scientists all might describe in the same five words: This stuff is beyond real.

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