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INAUGURAL SI GOLF+ CLUBMAKER SURVEY
February 04, 2013
SI GOLF+ QUESTIONED EXECUTIVES AT MAJOR EQUIPMENT MANUFACTURERS ON TOPICS RANGING FROM WHAT MOTIVATES TOUR PROS TO PLAY A CERTAIN BRAND TO THE EFFECTIVENESS OF THE USGA. THE RESULTS (AND THE EXECS' CANDID COMMENTS, MADE ON THE CONDITION OF ANONYMITY) MIGHT SURPRISE YOU
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February 04, 2013

Inaugural Si Golf+ Clubmaker Survey

SI GOLF+ QUESTIONED EXECUTIVES AT MAJOR EQUIPMENT MANUFACTURERS ON TOPICS RANGING FROM WHAT MOTIVATES TOUR PROS TO PLAY A CERTAIN BRAND TO THE EFFECTIVENESS OF THE USGA. THE RESULTS (AND THE EXECS' CANDID COMMENTS, MADE ON THE CONDITION OF ANONYMITY) MIGHT SURPRISE YOU

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Performs best 0%

Pays most 25%

Both 75%

LOOSE LIPS "Players tend to take the money over performance only once."

Which technological advance has had the biggest impact on the pro game?

Solid-core balls 83%

Other 17%

Which best describes the impact of adjustability?

Innovation is good 58%

Game-changer 33%

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