INAUGURAL SI GOLF+ CLUBMAKER SURVEY
February 04, 2013
SI GOLF+ QUESTIONED EXECUTIVES AT MAJOR EQUIPMENT MANUFACTURERS ON TOPICS RANGING FROM WHAT MOTIVATES TOUR PROS TO PLAY A CERTAIN BRAND TO THE EFFECTIVENESS OF THE USGA. THE RESULTS (AND THE EXECS' CANDID COMMENTS, MADE ON THE CONDITION OF ANONYMITY) MIGHT SURPRISE YOU
Has technology made it easier or harder for elite players to separate themselves from their peers?
83% Harder
17% Same
0% Easier
Will the expansion of the PGA Tour outside the U.S. be good for business?
Yes 91%
No 9%
LOOSE LIPS:
"The European and Asian tours are already growing the game. I expect the Olympics will also raise awareness in those countries that are not yet into golf."
Compared with 20 years ago, today's tour pros are:
More knowledgeable about equipment 67%