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INAUGURAL SI GOLF+ CLUBMAKER SURVEY
February 04, 2013
SI GOLF+ QUESTIONED EXECUTIVES AT MAJOR EQUIPMENT MANUFACTURERS ON TOPICS RANGING FROM WHAT MOTIVATES TOUR PROS TO PLAY A CERTAIN BRAND TO THE EFFECTIVENESS OF THE USGA. THE RESULTS (AND THE EXECS' CANDID COMMENTS, MADE ON THE CONDITION OF ANONYMITY) MIGHT SURPRISE YOU
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February 04, 2013

Inaugural Si Golf+ Clubmaker Survey

SI GOLF+ QUESTIONED EXECUTIVES AT MAJOR EQUIPMENT MANUFACTURERS ON TOPICS RANGING FROM WHAT MOTIVATES TOUR PROS TO PLAY A CERTAIN BRAND TO THE EFFECTIVENESS OF THE USGA. THE RESULTS (AND THE EXECS' CANDID COMMENTS, MADE ON THE CONDITION OF ANONYMITY) MIGHT SURPRISE YOU

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Has technology made it easier or harder for elite players to separate themselves from their peers?

83% Harder

17% Same

0% Easier

Will the expansion of the PGA Tour outside the U.S. be good for business?

Yes 91%

No 9%

LOOSE LIPS: "The European and Asian tours are already growing the game. I expect the Olympics will also raise awareness in those countries that are not yet into golf."

Compared with 20 years ago, today's tour pros are:

More knowledgeable about equipment 67%

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