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Trends
February 15, 2013
Welcome to the first-ever SPORTS ILLUSTRATED Swimsuit Issue beauty and style guide! We thought it was high time we gave our 18 million female readers the 411 on how we put our looks together (something for the ladies, if you will). Here you'll get a better understanding of our style influences and our approach to beauty, in addition to behind-the-scene stories from six locations featured in the issue. This year we literally traveled around the entire world, doing photo shoots on all seven continents. We knew that each location would need to look different from the next, so every story has its own feel in terms of style, texture and design. We studied the trends (noted in detail below) and worked with swimsuit designers, encouraging them to use unexpected fabrics to make the suits unique and exciting. We always ask ourselves, What does a location bring to a picture? What do the models bring? The same can be said about the swimsuit. To learn even more about our beauty and style philosophy, check out si.com/swimsecrets or download the SPORTS ILLUSTRATED magazine app and hold your mobile device over any image on these pages to stream video. See you at the beach!
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February 15, 2013

Trends

Welcome to the first-ever SPORTS ILLUSTRATED Swimsuit Issue beauty and style guide! We thought it was high time we gave our 18 million female readers the 411 on how we put our looks together (something for the ladies, if you will). Here you'll get a better understanding of our style influences and our approach to beauty, in addition to behind-the-scene stories from six locations featured in the issue. This year we literally traveled around the entire world, doing photo shoots on all seven continents. We knew that each location would need to look different from the next, so every story has its own feel in terms of style, texture and design. We studied the trends (noted in detail below) and worked with swimsuit designers, encouraging them to use unexpected fabrics to make the suits unique and exciting. We always ask ourselves, What does a location bring to a picture? What do the models bring? The same can be said about the swimsuit. To learn even more about our beauty and style philosophy, check out si.com/swimsecrets or download the SPORTS ILLUSTRATED magazine app and hold your mobile device over any image on these pages to stream video. See you at the beach!

MJ Day | Sports Illustrated Swimsuit Editor

SCAN PHOTO FOR VIDEO

AFRICA

Romantic Jewel Tone

Bold hues with a de-emphasis on pattern. Gemstone-palette solids in strong, architectural shapes.

ANTARCTICA

Winter White

Texture-driven monochromatic fabrics with unexpected flourishes. Expedition wear in bikini form.

ASIA

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