ACC ADs Meet With Firm Regarding 'Project Rudy' Super League Proposal

The ACC met with the private equity firm that is pitching a college football super league.
ACC athletic directors met with the private equity firm that is pitching a college football super league.
ACC athletic directors met with the private equity firm that is pitching a college football super league. / Jerome Miron-Imagn Images

ACC athletic directors met for a presentation today from private equity firm SMASH Capital regarding the college football super league proposal known as "Project Rudy," according to a report from Ross Dellenger of Yahoo.

The presentation, which was only informational, was just a small portion of a meeting that was largely focused on the House v. NCAA settlement, Dellenger added. The ACC did not take a position on the super league proposal, nor did the conference make any commitments to it.

The report of the meeting with ACC athletic directors and SMASH Capital comes on the heels of Baylor president and Big 12 chair Linda Livingstone sending a letter to school presidents in the ACC, Big Ten, SEC and Big 12 that was meant to hold an urgent meeting regarding the future of college athletics. To date, the Big Ten and SEC have shown little interest in meeting, which should come as little surprise given SEC commissioner Greg Sankey's comments on the conference being a super league in and of itself.

SMASH Capital's super league plan incorporates the four power conferences into a 70-team structure that would expand the postseason, modify scheduling, tier revenue distribution and infuse as much as $9 billion in private capital cash for the schools involved. SMASH Capital's architects for the college football super league include former Notre Dame athletic director Jack Swarbrick.

There is no word on whether or not meetings will continue between SMASH Capital and other conferences regarding its proposal.


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Mike McDaniel
MIKE MCDANIEL

Mike McDaniel is a staff writer on the Breaking and Trending News team at Sports Illustrated, where he has worked since January 2022. His work has been featured at InsideTheACC.com, SB Nation, FanSided and more. McDaniel hosts the Hokie Hangover Podcast, covering Virginia Tech athletics, as well as Basketball Conference: The ACC Football Podcast. Outside of work, he is a husband and father, and an avid golfer.