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Pop-Tarts Bowl Reveals Perfectly On-Brand Sidelines Ahead of Miami-Iowa State

The second-annual Pop-Tarts Bowl just got crazier.

Mike Kadlick

The Pop-Tarts Bowl has become a classic in college bowl culture.
The Pop-Tarts Bowl has become a classic in college bowl culture. / Nathan Ray Seebeck-Imagn Images
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The Pop-Tarts Bowl—sponsored by Kellogg's—has quickly become a classic in college football culture since taking over for the Cheez-It Bowl in 2023. In 2024? Expect even more fun.

Paired with edible mascots and a 77-pound trophy featuring a fully functional toaster, this year's contest is adding yet another twist to the chaos: sidelines covered in sprinkles. Check out this photo from Sickos Committee on X (former Twitter):

The rainbow sprinkles found on the classic hot fudge sundae Pop-Tart (among others) will now also live just outside the playing field of Orlando, Fla.'s Camping World Stadium.

This year's Pop-Tarts Bowl—featuring the No. 13 Miami Hurricanes and the No. 18 Iowa State Cyclones—is set to kick off on Saturday at 1 p.m. EST. The game will air on ABC with Tom Hart and Jordan Rodgers on the call.

Outside of the winning team eating a massive Pop-Tart (that also serves as the game's mascot) eyes will be on likely first-round pick Cam Ward—the Hurricanes' quarterback who was a finalist for the 2024 Heisman Trophy.

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Mike Kadlick
MIKE KADLICK

Mike Kadlick is a contributor to the Breaking and Trending News team at Sports Illustrated. Before joining SI in November 2024, he covered the New England Patriots for WEEI sports radio in Boston and continues to do so for CLNS Media. He has a master's in public relations from Boston University. Kadlick is also an avid runner and a proud lover of all things pizza.

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