This took a study

We're taking this Nielsen research to its logically irrational extent and crowning the 2012 Belk Bowl the hit of the postseason. (AP) Impressive science-doing

We're taking this Nielsen research to its logically irrational extent and crowning the 2012 Belk Bowl the hit of the postseason. (AP)

Impressive science-doing by the folks at Nielsen, who've determined that the more people are talking about a television show, the more people might tend to be watching that show:

By analyzing Tweets about live TV, the study confirmed a relationship between Twitter and TV ratings. It also identified Twitter as one of three statistically significant variables (in addition to prior-year rating and advertising spend) to align with TV ratings.

Honestly, we could've told them as much by pointing them to our Twitter feed during the Belk Bowl:

https://twitter.com/slmandel/statuses/284465464564920320

https://twitter.com/martinrickman/statuses/284466232810426368

https://twitter.com/MattRHinton/statuses/284464694423609344