Louisville hired Bobby Petrino to win, not because he's changed

That's smart business. For once, Jurich could have treated the hiring of a coach like the business decision it is. Instead, he chose to wrap it in the

Louisville AD Tom Jurich introduced Bobby Petrino (above) as the Cardinals' new coach on Thursday :: Andy Lyons/Getty Images

That's smart business. For once, Jurich could have treated the hiring of a coach like the business decision it is. Instead, he chose to wrap it in the "changed man" narrative that no one really believes and no one will actually care about as long as Petrino keeps winning.