Paul Johnson on College Basketball Scandal: I’m Glad We’re With Russell Athletic

There’s an upside to not having the coolest shoe deal. 
Paul Johnson on College Basketball Scandal: I’m Glad We’re With Russell Athletic
Paul Johnson on College Basketball Scandal: I’m Glad We’re With Russell Athletic /

Georgia Tech doesn’t have a deal with one of those fancy sportswear companies like Nike or Adidas. They don’t get uniforms made with smoke armor or laser threading or whatever other marketing jargon companies are using to sell their stuff.

No, the Yellow Jackets are with Russell Athletic, a company probably most associated with plain white socks. That means their jerseys are super lame, but there is a plus side. 

Tech’s fairytale relationship with Russell is coming to an end, though. The school isn’t renewing its contract and is instead signing with... Adidas. You know, the company at the heart of the FBI investigation. 


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Dan Gartland
DAN GARTLAND

Dan Gartland is the writer and editor of Sports Illustrated’s flagship daily newsletter, SI:AM, covering everything an educated sports fan needs to know. He joined the SI staff in 2014, having previously been published on Deadspin and Slate. Gartland, a graduate of Fordham University, is a former Sports Jeopardy! champion (Season 1, Episode 5).