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West Virginia’s Neal Brown Drenched in Mayonnaise After Duke’s Mayo Bowl Victory Over North Carolina

Year three of college football's silliest tradition was a rousing success.

Patrick Andres

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It's a college football bowl tradition that comes but once a year.

We're not talking about the Rose Bowl, Orange Bowl, Sugar Bowl or any of college football's postseason aristocracy. We're talking about the Duke's Mayo Bowl in Charlotte, and the mayonnaise bath that has followed it for the last three seasons.

On Wednesday, West Virginia Mountaineers coach Neal Brown became the third coach to be doused in the creamy sauce after his team ran away from the North Carolina Tar Heels 30-10.

ESPN captured Brown's bath, accompanied by cheers and encouragement from the Duke's Mayo mascot. The network's broadcasters sampled various mayonnaise-based concoctions on camera throughout the game.

The first two recipients of the mayo bath were the South Carolina Gamecocks' Shane Beamer in 2021 and the Maryland Terrapins' Mike Locksley in 2022.

After getting drenched, Brown asked ESPN reporter Harry Lyles Jr. whether he wanted a hug, spooking him.

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Lyles later conceded he should've taken the once-in-a-lifetime opportunity.

Only in college football, ladies and gentlemen.

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Patrick Andres
PATRICK ANDRES

Patrick Andres is a staff writer on the Breaking and Trending News team at Sports Illustrated. He joined SI in December 2022, having worked for The Blade, Athlon Sports, Fear the Sword and Diamond Digest. Andres has covered everything from zero-attendance Big Ten basketball to a seven-overtime college football game. He is a graduate of Northwestern University's Medill School of Journalism with a double major in history .

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