Snoop Dogg's Brand Gin & Juice Named Sponsor of Arizona Bowl

Madison Williams | May 6, 2024

Aug 23, 2023; Phoenix, Arizona, USA; Snoop Dogg performs at Talking Stick Resort Amphitheatre. / Diannie Chavez/The Republic / USA TODAY

There's a new sponsor in the world of college football bowls: Snoop Dogg.

The legendary rapper's name will now be seen everywhere in bowl season as the unveiling of the new Snoop Dogg Arizona Bowl presented by Gin & Juice by Dre and Snoop was announced on Monday, via Yahoo! Sports' Ross Dellenger. This is the first time a celebrity's name has graced the title of a bowl game.

Dr. Dre and Snoop's alcohol brand is now the first alcoholic company to sponsor a college football bowl. Gin & Juice will likely be sold at the game since bowl games allow alcohol sales. Gin & Juice was just established this year in order to commemorate the 30th anniversary Snoop's debut album Doggystyle.

There is a new title sponsor on the bowl scene: Snoop Dogg.

Introducing now… the Snoop Dogg Arizona Bowl presented by Gin & Juice - a historic marriage of celebrity, alcohol brand & a bowl.

The inside story from @YahooSports - https://t.co/bbHssNVq1B pic.twitter.com/65igbppndI

— Ross Dellenger (@RossDellenger) May 6, 2024

The Arizona Bowl was previously sponsored by Barstool Sports for three seasons.

On top of being the sponsor of the bowl, the 52-year-old is also expected to be in the broadcast booth during the game. He will also participate in pre-game activities and potentially perform his music.

The Snoop Dogg Arizona Bowl will kick off on December 28 at 4:30 p.m. ET.