Deion Sanders Vows to Respond to Nick Saban's Million Dollar NIL Claim

It didn't take long for someone from one of the three schools Nick Saban called out for using NIL in recruiting to respond.
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It happened so quickly, gambling sites didn't have the proper time to place odds about who would be first: a coach, a player or the duck.  

When Nick Saban spoke out about NIL deals being used in recruiting during an event in Birmingham, Ala., Wednesday night, someone from one of the three schools he specifically mentioned quickly responded on Twitter. 

It just happened to be Jackson State coach Deion Sanders, whom Saban has done Aflac commercials with. 

“You best believe I will address that LIE Coach SABAN told tomorrow,” Sanders tweeted shortly after 11 p.m. CT. “I was & awakened by my son @ShedeurSanders that sent me the article stating that WE PAYED @TravisHunterJr a Million to play at @GoJSUTigersFB! We as a PEOPLE don’t have to pay our PEOPLE to play with our PEOPLE.”

The comment Sanders took exception to was in regards to Travis Hunter Jr., a dynamic two-way star out of Suwanee (Ga.) Collins Hill High School, who was rated the No. 1 wide receiver and player in the nation by SI All-American. He had been committed to Florida State for 17 months before flipping his commitment to Jackson State on Signing Day

“We have a rule right now that said you cannot use name, image and likeness to entice a player to come to your school. Hell, read about it in the paper,” Saban said. “I mean, Jackson State paid a guy a million dollars last year that was a really good Division I player to come to school. It was in the paper and they bragged about it. Nobody did anything about it.”

Saban also said that Texas A&M, coached by his former offensive coordinator at LSU, Jimbo Fisher, "bought every player on their team." 

The third school that Saban mentioned was Miami, where billionaire John Ruiz has signed more than 100 active athletes to marketing deals through his companies. The football team is now led by former Saban assistant Mario Cristobal, but Saban only mentioned the basketball program.

“Those guys from Miami that are going to play basketball there for $400,000, that’s in the newspaper," Saban said. "The guy tells you how he’s doing it.”

Jackson State football head coach Deion Sanders addresses the crowd during JSU Football Day at the Capitol in Jackson, Miss., Tuesday, Feb. 15, 2022.
Barbara Gauntt/Clarion Ledger / USA TODAY NETWORK

Jackson State coach Deion Sanders

Per the Miami Herald, when Nijel Pack committed to Miami in April, Ruiz tweeted: “The biggest LifeWallet deal to date, two years $800,000.00 total at $400,000.00 per year plus a car. Congratulations!!!”

Saban made the comments during a 50-day countdown celebration for the upcoming World Games in Birmingham. 

Earlier Wednesday, he participated in the unveiling of the updated plans for the Saban Center, which will primarily be located at the current Tuscaloosa News building. In addition to becoming the home of the Children’s Hands-On Museum and the Tuscaloosa Children’s Theater, the facility will include a sports science center.  

Ironically, when Saban and Sanders teamed up with Aflac it was in part to promote Historically Black Colleges and Universities (HBCUs), while Saban quietly used his money from the ad campaign to help fill the donation gap to his Nick's Kids Foundation during the pandemic. 

The Saban Center was made possible with a $1 million gift from the Saban family, a $250,000 pledge from the Nick’s Kids Foundation, and the city purchasing the Tuscaloosa News site for $8 million. 

Nick Saban and Deion Sanders
Aflac Insurance

Nick Saban and Deion Sanders shoot an ad at Bryant-Denny Stadium. Courtesy of Aflac Insurance.

Deion Sanders shoots an Aflac ad at Bryant-Denny Stadium
Aflac Insurance

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Christopher Walsh
CHRISTOPHER WALSH

Christopher Walsh is the founder and publisher of BamaCentral, which first published in 2018. He's covered the Crimson Tide since 2004, and is the author of 26 books including Decade of Dominance, 100 Things Crimson Tide Fans Should Know and Do Before They Die, Nick Saban vs. College Football, and Bama Dynasty: The Crimson Tide's Road to College Football Immortality. He's an eight-time honoree of Football Writers Association of America awards and three-time winner of the Herby Kirby Memorial Award, the Alabama Sports Writers Association’s highest writing honor for story of the year. In 2022, he was named one of the 50 Legends of the ASWA. Previous beats include the Green Bay Packers, Arizona Cardinals and Tampa Bay Buccaneers, along with Major League Baseball’s Arizona Diamondbacks. Originally from Minnesota and a graduate of the University of New Hampshire, he currently resides in Tuscaloosa.