Razorbacks with Highest NIL Entry Level Price Point in SEC

As Arkansas continues to struggle to get off the ground, Hogs remain inflexible in NIL

Arkansas Razorbacks athletics director Hunter Yurachek during the game against the Duke Blue Devils at Bud Walton Arena. Arkansas won 80-75. / Nelson Chenault-Imagn Images

FAYETTEVILLE, Ark. — Arkansas athletics director Hunter Yurachek boiled Arkansas' NIL solution to just a few sentences Monday when speaking to the Little Rock Touchdown Club.

"I'm going to make it so easy for you," Yurachek said. "If we can get 10,000 households across the state of Arkansas to give $100 a month all year along, we would be in the NIL game from a football perspective."

However, it seems rich to assume that so many families that are Razorback fans just have $100 lying around to give away every month. One issue is the level of entry for the Arkansas NIL Collective, Arkansas Edge, compared to the rest of the SEC.

"If we are going to be successful year after year in the Name, Image and Likeness programs and compete in the SEC, we very much need a grassroots campaign," Yurachek said in an interview in May.

However, in its current form, Arkansas Edge is not necessarily friendly for fans who only want to give a little bit. Edge currently only offers four fan membership tiers.

The cheapest starts at $25 before going up to $50, $100, $250. Arkansas is one of only four schools in the SEC that does not offer a tier under $20.

Ole Miss, which Yurachek offers as a blueprint for Arkansas to follow, allows fans to be part of the collective starting at just $10 a month. Seven other conference schools also offer introductory packages under $10 a month.

Meanwhile, the Hogs' $25 base tier is tied for the highest in the SEC. It should be noted that all SEC schools allow for fans to make a one-time donation.

"Ole Miss has about 5,000 members in their football collective," Yurachek said. "We have about 1,000 in our football collective right now."

Below are the monthly membership tiers for each of the SEC schools:

Alabama:
$5, $18, $75, $150, $250

Auburn:
$17, $34, $88, $210, $1089

Florida:
$15, $25, $96, $250

Georgia:
$21, $42, $100, $210, $500, $1000

Kentucky:
$25, $50, $100, $250, $500

LSU:
Monthly donations as low as $1

Mississippi State:
$10 (various intervals up to $6,000)

Oklahoma:
$15.15, $44, $220, $944

Ole Miss:
$10, $21, $42, $84, $125, $208, $416, $833. $1250, annual donations of $30.000 and $50,000

South Carolina:
$10, $20.01, $25, $50, $100, $250, $500, $1000, $30 flat donation available for students

Tennessee:
$5, $25, $100, $200, $500

Texas A&M:
$25, $50, $100, $250, $500, $1,200, $2,500, $5,000

Texas:
$50, $100, $208, $416 (custom option avaliable starting at $5)

Vanderbilt:
$10.99, $25.99, $49.99, $99.99, $249.99

Given Yurachek described handling the NIL world as "terrible" in the same Touchdown Club interview, no donation or contribution should be too small for the university to turn its nose up. At some point, Arkansas will need to consider a true grassroots campaign that allows fans to enter the fold based on how much they can give.

On the field, Arkansas will take on Auburn 2:30 p.m. Saturday on the road. The game will be broadcast on ESPN.

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