All Hogs

Brandon Allen Lone Razorback in Super Bowl

Former Hogs' quarterback on sidelines at Super Bowl LVI in Los Angeles

Andy Hodges

The odds are former Arkansas quarterback Brandon Allen won't get into Super Bowl LVI, but he's there and ready.

The former Fayetteville Bulldog is backing up Joe Burrow, which means the only way he'll see the field tonight is a big-time problem for Cincinnati.

Allen, who played for the Razorbacks from 2010-15, has played for several teams in the NFL, but this is his first Super Bowl game.

Brandon Allen-Super Bowl
Kirby Lee / USA TODAY Sports

Expensive Advertising

If you're watching those commercials in the game, just remember some of those reportedly went for $7 million ... for one 30-second commercial, according a story in The Hollywood Reporter.

It is a massive jump over what ads were costing last year in the Super Bowl, according to a story in USA TODAY where it was about $1 million for a single ad.

Matthew Stafford-Super Bowl
Mark J. Rebilas / USA TODAY Sports
Odell Beckham Jr.-Super Bowl
Mark J. Rebilas / USA TODAY Sports
Sean McVaey-Super Bowl
Mark J. Rebilas / USA TODAY Sports
Ja'Marr Chase-Super Bowl
Gary A. Vasquez / USA TODAY Sports
Joe Burrow-Super Bowl
Robert Hanashiro / USA TODAY Sports
Tee Higgins-Super Bowl
Gary A. Vasquez / USA TODAY Sports
Published
Andy Hodges
ANDY HODGES

Sports columnist, writer, former radio host and television host who has been expressing an opinion on sports in the media for over four decades. He has been at numerous media stops in Arkansas, Texas and Mississippi.