Cougs Daily

BYU Unveils Uniform Combination for Big 12 Opener at Kansas

The Cougars will wear another unique uniform combination against the Jayhawks

Casey Lundquist

On Monday, the BYU football program unveiled the uniform combination it will wear against Kansas. The Cougars will wear their all white uniforms with navy accents and a white facemask.Β 

BYU Uniform Combinations in 2023

This will be the fourth unique uniform combination in as many games for BYU. In week one against Sam Houston State, BYU wore the royal home uniforms with royal helmets.

Aidan Robbins Sam Houston State
Credit: BYU Photo

Against Southern Utah, BYU wore all navy including a new navy helmet. That was the first time BYU had worn navy helmets since 2021.

LJ Martin Southern Utah
Credit: BYU Photo

Against Arkansas, BYU wore the royal away jerseys with royal helmets in a 38-31 upset at Arkansas.

Keelan Marion Arkansas
Credit: BYU Photo

Over the last three years, BYU has introduced more uniform variety than any other time in program history. The Cougars have added blue helmets, new blackout uniforms, painted helmets, and they even replaced the classic stretch β€œY” with the Sailor Coug logo on the helmets for the New Mexico Bowl. In 2021, BYU wore 12 unique uniform combinations in 13 games. In 2022, BYU wore 13 different uniforms in 13 games. BYU has added so much variety, in fact, that they have toed the fine line between tradition and variety. BYU’s classic set of royal home and away uniforms are some of the best and most recognizable in college football. The downside to variety is it limits the opportunities to wear the most traditional and recognizable uniforms. Uniforms are an ingredient in brand identity, and brand identity and power is currently the most valuable asset in college athletics. It’s unknown how BYU will balance uniform tradition and variety moving forward. So far this season, BYU has favored variety over tradition.

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Casey Lundquist
CASEY LUNDQUIST

Casey Lundquist is the publisher and lead editor of Cougs Daily. He has covered BYU athletics for the last four years. During that time, he has published over 2,000 stories that have reached more than three million people.

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