BYU Unveils Uniform Combination for West Virginia

The Cougars will wear yet another unique uniform combination against the Mountaineers

On Monday, the BYU football program unveiled the uniform combination it will wear against West Virginia. The Cougars will wear the all white jerseys with royal trim.

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— BYU FOOTBALL (@BYUfootball) October 30, 2023

BYU wore a similar uniform against Boise State in 2022. In that game, the facemasks were white instead of royal.

BYU Uniform Combinations in 2023

This will be the eighth unique uniform combination in as many games for BYU. In week one against Sam Houston State, BYU wore the royal home uniforms with royal helmets.

Credit: BYU Photo

Against Southern Utah, BYU wore all navy including a new navy helmet. That was the first time BYU had worn navy helmets since 2021.

Credit: BYU Photo

Against Arkansas, BYU wore the royal away jerseys with royal helmets in a 38-31 upset.

Credit: BYU Photo

Against Kansas, BYU wore all white with navy accents.

Credit: BYU Photo

Against Cincinnati, BYU wore the all royal uniforms.

Against TCU, BYU wore the classic royal away uniforms in a blowout loss.

Against Texas Tech, BYU wore the classic royal home uniforms for homecoming.

Credit: BYU Photo

The Cougars wore the navy away uniforms with the new navy helmets in the loss to Texas. The navy helmets included white facemasks instead of navy.

Credit: BYU Photo

Over the last three years, BYU has introduced more uniform variety than any other time in program history. The Cougars have added blue helmets, new blackout uniforms, painted helmets, and they even replaced the classic stretch “Y” with the Sailor Coug logo on the helmets for the New Mexico Bowl. In 2021, BYU wore 12 unique uniform combinations in 13 games. In 2022, BYU wore 13 different uniforms in 13 games. BYU has added so much variety, in fact, that they have toed the fine line between tradition and variety. BYU’s classic set of royal home and away uniforms are some of the best and most recognizable in college football. The downside to variety is it limits the opportunities to wear the most traditional and recognizable uniforms. Uniforms are an ingredient in brand identity, and brand identity and power is currently the most valuable asset in college athletics. It’s unknown how BYU will balance uniform tradition and variety moving forward. So far this season, BYU has favored variety over tradition.

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