Report: Big 12 Posted Record 2023-24 Revenue, Cincinnati Gets First Cut of Revenue Pie

The Bearcats will get a full payment of normal split of annual Big 12 revenue in 2026.

F-18s fighter jets fly over Nippert Stadium before a college football game between the Navy Midshipmen and the Cincinnati Bearcats, Saturday, Nov. 3, 2018, at Nippert Stadium in Cincinnati. Navy Midshipman Vs Cincinnati Bearcats College Football Nov 3 / Kareem Elgazzar

CINCINNATI — Big 12 commissioner Brett Yormark revealed the 2023-24 revenue distribution number for the conference as it gets ready to welcome in four more schools for the 2024-25 school year.

The league dished out a record $470 million to its 14 members from the 2023-24 seasons.

According to The Athletic's Justin Williams, the 10 original Big 12 members are getting roughly $39.8 million each (Texas and Oklahoma included). Despite the record total, the split is down from $44 million in 2023 because of the four new schools such as Cincinnati. Those schools (UC, BYU, Houston, UCF) got $18 million this year and will get $19 million in 2025 before an even revenue split among all schools in 2026.

This is still a massive leap from the AAC, where UC was making less than $10 million in annual revenue from the conference in the final years before Big 12 life.

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