Colorado's Deion Sanders tries to secure four trademarks

The Hall-of-Famer looks to score a huge branding opportunity

Well Off Media

There's no denying the popularity of Deion Sanders' success at Colorado. It didn't come overnight in many regards, but the rest of the world is now tuned in to see what happens next. 

Sanders has filed four trademark applications, according to Front Office Sports. The terms 'Prime Effect', 'Coach Prime', 'It's Personal', and 'Daddy Buck' are now in process to be owned by CU's coach. 

There was a long period of time last winter that 'We Coming' was available. It was quickly gobbled up after Sanders realized how popular the term was in the national scene and rightfully so. It became the catchphrase to describe the moment at CU.

Sanders took the college football world by storm when he announced that he was coming to Boulder. The unconventional style forced many of his naysayers to be uncomfortable, but Prime has remained cool under pressure in the face of adversity.

No. 18 Colorado heads to the Pacific Northwest to face 10th-ranked Oregon on Saturday. A 3:30 p.m. ET affair on ABC.