Colorado's NIL collective hosting "Prime Time" fundraiser dinner

Buffs are finding new ways to dig up dollars ahead of the 2024 season

Mar 30, 2024; Arlington, TX, USA; Colorado Buffaloes football head coach Deion Sanders before the / Jerome Miron-USA TODAY Sports

Deion Sanders and the Buffaloes are making this year's Spring Game an extraordinary event.

The newly-established 5430 Alliance NIL collective announced plans for its “Prime Time Elite Dinner,” which bring Coach Prime front and center to "break bread" with boosters. This will happen on the evening of Friday, April 26 with individual tickets priced just above $1K. It will cost $17,543 per person to sit at the table with Sanders and others. Fans who cannot attend can sponsor a plate for $250.

Here's a breakdown of the different tiers for the dinner, according to a press release by 5430 Alliance.

Prime Table: With a $17,543 price, boosters will be seated at a VIP table in Sanders’ section. All Prime Tables will get a group photo. Ten tickets are included with the purchase.

Elite Table: A table with two Colorado athletes. Eight tickets for $17,543

Black & Gold Table: Seated at a table with two Colorado coaches or athletes. Eight tickets for $12,543

Buffs Table: For 10 donors to attend the event and a table costs $7,543

This is the latest event on the books for the Buffs over the true "Homecoming" weekend. Sanders and Nike will be releasing the Diamond Turf 3's 'Varsity Maize' in stores on Thursday, April 25. It kicks off the 'Black and Gold' affair with a talent show, fashion show, and concert by five-time Grammy-winner Lil Wayne.

The entire "Prime Weekend" raises the bar for the rest of the nation when it comes to NIL avenues. One of the key objectives for Rick George and CU athletics at-large. “NIL is a critical component of our athletics programs as we support our student-athletes and compete for national championships,” Colorado athletic director Rick George said last month when the collective was formed. “5430 Alliance ushers in a new chapter of NIL at Colorado and allows all our fans and alumni to support our student-athletes through one avenue.”