Deion Sanders taps into recording studio at Folsom Field for upcoming audiobook release

Coach Prime preparing for upcoming release of 'Elevate and Dominate: 21 Ways to Win'

Deion Sanders has been teasing the release of his new book over the last four months and it's finally coming together. 

The Colorado Buffaloes coach revealed that he's currently in the process of recording the audiobook for his latest book "Elevate and Dominate: 21 Ways to Win On and Off the Field" available March 12. Darius Sanders from Reach the People Media caught a glimpse outside the studio during his latest video. Coach Prime was entering an elevator and explained how he was mastering the audio tracks for the new book.    

Sanders' publisher, Gallery Books, will be releasing this under the 13A label, which is a "new imprint publishing renowned and relevant Black voices in culture and politics." They've published several New York Times bestsellers including Janet Jackson's True You; Patti LaBelle’s Recipes for the Good Life; Congressman Keith Ellison’s My Country, Tis of Thee; Kris Jenner’s, Kris Jenner... and All Things Kardashian; and E. Lynn Harris’ Mama Dearest. 

Prime's vision on this project seems to be more personal from others he has embarked on during his career. He dropped a statement when the book was announced saying, "Success isn't just about what you achieve between the lines on game day or stacking up money that you may never get to fully enjoy. It's about winning in ALL ASPECTS of life."

Sanders' published his memoir entitled "Power, Money & Sex: How Success Almost Ruined My Life," in 1999. The book was a deep dive into the world of sports at the highest level and trying to fill voids while carrying out the life of a star athlete. 

In many ways, an incomplete saga that was put out six years before the end of his NFL career. However, Prime's journey has been well documented over the past quarter-century, along with his current path as a coach.