Behind the Scenes: Sanders family bonds over KFC commercial

A behind-the-scene look from Reach the People

KFC/PR Newswire

Kentucky Fried Chicken is teaming up with a legendary family to promote their latest menu innovations, according to a PR release.

Deion Sanders and his crew recently filmed a commercial for the brand with all of Prime's kids on board as ambassadors for the new KFC Chicken Nuggets and other soon-to-be-announced menu items. It was a hilarious look into the relationship between the 'Sanders 5'.

Darius Sanders was on hand to cover the event with behind-the-scenes footage. Here's the first look at what it took to shoot the commercial.

"KFC has been a lunch and dinner time go-to for the Sanders family since I was a kid, and my kids loved this tradition as well," said Deion Sanders. "Game days, family and a bucket of Kentucky Fried Chicken have always brought us memorable moments, so this partnership is a real family affair. It's Prime Time, baby!"

Prime and his five children –Deiondra, Deion Jr., Shilo, Shedeur, and Shelomi – appear all together for the first time on any project. They roll up to a KFC drive-thru with banter back-and-forth in a custom golf cart.

"KFC is all about serving the joy of our finger lickin' good food to all families. The Sanders family embodies that spirit of family connection, and all genuinely love Kentucky Fried Chicken, so this partnership is a touchdown," said KFC CMO Nick Chavez. 

These new @kfc Original Recipe Chicken Are HITTIN like @ShiloSanders #CoachPrime pic.twitter.com/W3ZDdAvY5P

— COACH PRIME (@DeionSanders) June 14, 2023

"As Coach Prime says, Kentucky Fried Chicken looks good, tastes good."