Travis Hunter adds unique brand to his impressive NIL list

Buffaloes two-way star get a partnership that definitely fits his personality

Chet Strange-USA TODAY Sports

The Colorado Buffaloes are in the midst of a rollercoaster season in Boulder. However, the NIL deals are still rich as they've ever been at the base of the Flatirons. Two-way star Travis Hunter has one of the best personalities in the college football world and recently inked a deal with Squishmallows. 

This allows Hunter to be a spokesman for the brand of anthropomorphic stuffed toys, which are sold at all the major retailers. He even typically has a few Squishmallows on his bed during episodes of the '12 Talks' podcast.   

Squishmallows teased the deal via an Instagram post and was on CU's campus this past weekend for the game vs. No. 21 Arizona. 

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Hunter a fan favorite with his outgoing personality. He's one of the top NIL dealmakers in college sports with reportedly over $2 million thus far and is currently backed by American Eagle, Bleacher Report, Cheez-It, 7-Eleven, Fortnite, and others. 

Hunter will likely take home some hardware before the year is finished. He was named as a finalist for the Paul Hornung Award on Thursday, which recognizes college football's most versatile player. The Jackson State transfer has made an impact in his first year at Colorado and is the only player in the past thirty years with 200 snaps on both sides of the ball. 

Colorado faces Washington State on Friday night at 10:30 p.m. ET on FS1.