Buffs Beat

Travis Hunter adds unique brand to his impressive NIL list

Buffaloes two-way star get a partnership that definitely fits his personality

Josh Tolle

Chet Strange-USA TODAY Sports
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The Colorado Buffaloes are in the midst of a rollercoaster season in Boulder. However, the NIL deals are still rich as they've ever been at the base of the Flatirons. Two-way star Travis Hunter has one of the best personalities in the college football world and recently inked a deal with Squishmallows. 

This allows Hunter to be a spokesman for the brand of anthropomorphic stuffed toys, which are sold at all the major retailers. He even typically has a few Squishmallows on his bed during episodes of the '12 Talks' podcast.   

Squishmallows teased the deal via an Instagram post and was on CU's campus this past weekend for the game vs. No. 21 Arizona. 

Hunter a fan favorite with his outgoing personality. He's one of the top NIL dealmakers in college sports with reportedly over $2 million thus far and is currently backed by American Eagle, Bleacher Report, Cheez-It, 7-Eleven, Fortnite, and others. 

Hunter will likely take home some hardware before the year is finished. He was named as a finalist for the Paul Hornung Award on Thursday, which recognizes college football's most versatile player. The Jackson State transfer has made an impact in his first year at Colorado and is the only player in the past thirty years with 200 snaps on both sides of the ball. 

Colorado faces Washington State on Friday night at 10:30 p.m. ET on FS1. 

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Josh Tolle
JOSH TOLLE

Josh Tolle is a writer covering college sports for On SI. Outside of storytelling, the multi-talented broadcaster has play-by-play experience at the professional and collegiate levels. In 2018, he began calling games for the National Women’s Soccer League. He has also called games for the United Soccer League, Concacaf, and the U.S. Open Cup. He has called hockey for the Premier Hockey Federation for the past three seasons and was the play-by-play voice for the Superior RoughRiders of the Western Hockey League. He has provided play-by-play for various other sports including football, basketball, baseball and volleyball events. Since 2015, Tolle has been the voice of Colorado School of Mines Athletics having called football, men's and women's basketball and soccer. He previously wrote for SB Nation.

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