Deion Sanders to be featured on Snoop Cereal box: Master P exclusive interview

The 'Prime Effect' will be hitting grocery shelves soon

Deion Sanders is coming to a breakfast table near you. 

The Colorado Buffaloes coach will be featured on Snoop's Prime Time Honey-O Snax cereal box, which is a limited edition release by Broadus Foods. The joint venture by Snoop Dogg and Master P was formed as the first black-owned breakfast food company. It's the latest example of the 'Prime Effect'.

"We were able to do something incredible and create a limited edition box for coach Deion Sanders, who's probably one of the greats in college football now," Broadus Foods CEO Percy Miller AKA Master P told The Nick Ferg Show.

"Everything that he stands for. What he means and brings to the culture as a leader. The fatherhood... Just a great person in general. We wanted to definitely celebrate him and put him on a box of Snoop cereal. He was on the Wheaties box as a player, but as a coach, he's never been on a box and me and Snoop and I wanted to make history with him."

The legendary entertainers inked a distribution deal with Post earlier this year and are expected to expand with a 'Momma Snoop' hitting shelves nationwide, complete with pancake mix, oatmeal, grits, and maple syrup. Miller explained how the black community has been misrepresented by the food manufacturing industry and ways they'll look to change that. It's part of why Sanders was featured as part of the latest release.

"Think about it... Aunt Jemima and Uncle Ben... We thought those were black-owned products, but it wasn't," Miller said. "It was like a mockery of us because those were just models on the packages. Now we have an opportunity to put real people that come from our culture that look like us and be able to put their product out there.

"It's so important. This is why we march and we fight for all these years. And now we're able to say we actually have something."

Miller has been an avid supporter of Coach Prime throughout his journey. The founder of No Limit Records has made a couple of trips to Boulder and has been present on the Buffs sideline as one of the many notables. He knows what's going on at CU is a start of things to come with Sanders building the program for the better.

"You know what I love about Coach Prime. He doesn't care about what people think or say about him," Miller said. "When you look at what's happening in Colorado right now, he has already won four games. They won a game last year. He's winning. They are way beyond, but one thing I know about Prime is that he loves to win. So, he's not satisfied with where he's at, and he's going to keep continuing to change the game."

Broadus Foods is spotlighting Sanders, and they're giving back to the community in the process. They support charitable organizations such as Door of Hope, in addition to feeding families, “Empowering families facing homelessness to transform their lives.”