Coach Prime says Shedeur Sanders can't celebrate for free, "We've got to capitalize" with NIL

Sanders is now open for business and just requires a bit of time

The Colorado Buffaloes picked up win number four on the season Saturday against Arizona State. It wasn't Shedeur Sanders' heroics late in the 27-24 victory that everyone is talking about. 

In a moment that has since gone viral, Sanders decided to "floss" his wrist for the ASU student section. It was in response to being called "overrated" before leading the Buffs down the field for a game-winning drive with 50 seconds left. 

With all the attention, Deion Sanders says it's time for his son to cash in. 

“We’ve just got to get him a lucrative watch deal,” Sanders said at Tuesday's press conference. “He can’t keep doing it for free. We got to capitalize. He is my son. We gotta capitalize on the moment, right?”

“The Shedeur” has now become a premium celebration with NFL and NBA players taking their turns. It's starting to become a popular trend and only a matter of time before we start seeing it outside the sports world. You never know when a movie or award show might bust out 'The Shedeur'.

We may get to see Colorado pull out another one with Sanders leading the charge on Friday the 13th. A night time affair with Colorado back in front of a national TV audience. Stanford travels to Folsom Field for a 10 p.m. ET kickoff on ESPN. The last time the Buffs faced this programming window resulted in a double-overtime thriller against CSU. 

Colorado needs two wins to be Bowl bound for the first time in seven years.