Deion Sanders is officially back with Nike

Prime is back to where he started with the famous brand
Deion Sanders/ Instagram
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Colorado football coach Deion Sanders is rejoining Nike, per reports.

Sanders has agreed to relaunch his iconic line with the top athletic brand. The Diamond Turf style made popular by Prime back in the 90s during his playing career is highly-sought after by collectors today.

The Nike Training signature series is said to be back in the works for Sanders and his Colorado staff. The Hall of Famer struck a deal with Under Armour while at Jackson State, but has quietly been realigned back with Nike due to CU agreement from the outfitter.

Deion's original Nike contract was reportedly inked until 2025, but he ended the relationship due to "several reasons." It appears the two sides have reconciled and all of Colorado's staff is onboard with Nike. 

 “We welcome Deion Sanders back to the Nike family," a rep for the company told BuffsBeat on Saturday. They refused to comment when Prime's line would be available in stores.  


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