Blue Devil Country

Duke basketball more than doubles UNC in social interactions

The Blue Devils remain the center of attention, period.

Matt Giles

Duke basketball's Cameron Indoor Stadium (Rob Kinnan-USA TODAY Sports)
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Despite the retirement of all-time wins leader Mike Krzyzewski in April, interest in Duke basketball has been unmatched in these offseason months — at least on social media.

According to a tweet on Friday from SkullSparks, which religiously tracks this sort of thing, the Blue Devils' primary official accounts (Instagram, Twitter, and Facebook) have generated more interactions than any other program for three consecutive months.

That, of course, should help immensely on the recruiting trail in this age of publicity-seeking and NIL deals.

RELATED: Future Duke guard Caleb Foster helping program recruit

In July, Duke's total was 683,870 interactions, edging out defending national champion Kansas (540,606) while more than doubling No. 3 Kentucky (326,086) and No. 4 UNC (314,154).

Duke and UNC are the only two ACC programs that finished in the top 25. The next team from the conference on the list is No. 28 Syracuse (52,864).

Duke basketball reigns, no matter the sport

It's worth pointing out that the Blue Devils' July count from Instagram alone (543,540 interactions) exceeded the total from all three platforms of any other basketball program in the country.

Also impressive, especially when considering the time of year, is the fact that Duke basketball accounts toppled the No. 1 college football program in this regard for the month: Ohio State (593,030).

For comparison's sake, note that the official Duke football accounts drew only 28,263 interactions in July, equating to only 4.1 percent of the count from their Duke basketball counterparts. The gridiron Blue Devils ranked No. 68 (No. 12 in ACC) among college football programs in this department.

Stay tuned to Blue Devil Country for daily Duke basketball content.

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Matt Giles
MATT GILES

Matt Giles is the editor and publisher of Duke Blue Devils on SI, North Carolina Tar Heels on SI, and NC State Wolfpack on SI, making him a key source for comprehensive coverage of these storied college basketball programs. Since joining SI in 2022, Matt has been dedicated to providing in-depth analysis, breaking news, and exclusive content on all three teams. He covers everything from game previews and recaps to player profiles and recruiting updates. Matt's expert knowledge of these teams has made his work a go-to resource for fans and followers of Duke, NC State, and UNC. As publisher, he shapes the editorial direction, ensuring that the most relevant and timely information reaches his audience.

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