Blue Devil Country

WATCH: New Commercial Features Duke Basketball Rookie

Duke basketball phenom Cooper Flagg is staying true to his Maine roots with his signature endorsement deal.

Matt Giles

Duke basketball freshmen Patrick Ngongba II and Cooper Flagg
Duke basketball freshmen Patrick Ngongba II and Cooper Flagg / Rob Kinnan-USA TODAY Sports
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On Monday morning, ESPN's Adrian Wojnarowski reported that Duke basketball freshman forward Cooper Flagg "has signed a significant shoe endorsement deal with New Balance" ahead of the 2024-25 season.

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As Wojnarowski noted, New Balance has close ties to Maine, Flagg's home state, with a factory roughly 25 miles from the childhood home of the 6-foot-9, 205-pound McDonald's All-American and consensus No. 1 prospect in the 2024 class.

Minutes after Wojnarowski broke the news, the New Balance social media team posted the following debut commercial titled "Cooper Flagg, The Intelligent Choice":

"The connection with New Balance as a family company and a company with Maine roots means a lot to me," the 17-year-old Flagg, a projected one-and-done top lottery pick who must wear shoes from program sponsor Nike during Duke basketball games next season but can sport whatever brand he likes off the court, explained to Wojnarowski. "That makes this really different and special.

"My mom used to go to the tent sale for back-to-school shopping there when we were kids. That really aligns the brand with my roots. It's a perfect fit."

Cooper Flagg and the loaded 2024-25 Duke basketball squad begin the third season of the Jon Scheyer era when none other than Maine comes to Cameron Indoor Stadium on Nov. 4.

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Matt Giles

MATT GILES

Matt Giles is the editor and publisher of Duke Blue Devils on SI, North Carolina Tar Heels on SI, and NC State Wolfpack on SI, making him a key source for comprehensive coverage of these storied college basketball programs. Since joining SI in 2022, Matt has been dedicated to providing in-depth analysis, breaking news, and exclusive content on all three teams. He covers everything from game previews and recaps to player profiles and recruiting updates. Matt's expert knowledge of these teams has made his work a go-to resource for fans and followers of Duke, NC State, and UNC. As publisher, he shapes the editorial direction, ensuring that the most relevant and timely information reaches his audience.

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