Georgia Once Again Ranks Among the Top Schools in the Country in Total Revenue

Based on fiscal year 2022 figures reported to the NCAA, Georgia once again ranks inside the top-five nationally in total revenue.

On the heels of its first football national championship since 1980, the University of Georgia Athletic Department saw a rise in total revenue during its 2022 fiscal year, maintaining its position as one of the nation’s highest revenue-producing public school athletic departments, according to a financial analysis by USA Today.

Based on data from the financial reports each public institution is required to provide annually to the NCAA, USA Today reported on Wednesday that Georgia amassed $203,048,566 in total revenue over the course of its 2022 fiscal year. That total represents a significant increase from the $179,295,904 in revenue the school reported in 2020, the last year the data was available prior to the COVID 19 pandemic that ravaged athletic departments across the country. The amount the defending national champions earned from ticket sales actually declined from 2020, going from $38,645,929 in 2020 to $37,192,353 in 2022, but the Bulldogs more than compensated for the drop in ticket revenue with significant increases in revenues derived from donor contributions and rights/licensing. Georgia’s contributions from donors increased from $64,604,359 in 2020 to $74,315,945 in 2022, but the department’s greatest revenue increase came rights/licensing which jumped from $66,266,961 in 2020 to $77,447,079 in 2022.

With its more than $203 million in revenue, Georgia ranks fifth nationally in total revenues for fiscal year 2022 behind Ohio State, Texas, Alabama, and Michigan. The Bulldogs also rank second within the Southeastern Conference, behind the University of Alabama which generated $214,365,357 in 2022.

However, with only $169,026,503 in expenses, Georgia’s $34,022,063 in net revenue ranks first among all public institutions in the nation. At $69,253,509 - up from $56,595,241 in 2020 - coaching salaries represent the school’s largest expenditure.  Georgia’s other major expenditures include $26,854,036 on facilities upgrades and overhead and $11,877,100 to provide scholarships for its student athletes. The Bulldogs also spent $61,041,858 on “other” expenses that include guarantees paid to other schools, bowl game expenses, severance payments to past coaches and staff, recruiting, and team travel among other expenses.

Georgia Athletic Director Josh Brooks inside the House of Payne Indoor Practice Facility

While Georgia’s spending outpaces the vast majority of its peers around the country, the school does not rank as high in expenditures as it does in revenues. At $169,026,503 in expenses, the Bulldogs only rank tenth nationally and fifth in the SEC in spending behind Alabama, LSU, Texas A&M, and Florida, proving that the school is not spending at the same rate that it is bringing revenue in.

Following the school's first football national championship since 1980, it is likely that Georgia will post another sizable increase in revenue for fiscal year 2023. A new 10-year contract for Head Coach Kirby Smart following the 2021 national title that will pay him in excess of $110 million over the life of the deal along with various facilities projects that have been undertaken within the last year will also likely contribute to a jump in Georgia's total expenditures when its fiscal year 2023 figures are released. 

Georgia has consistently been among the top revenue-producing athletic departments in the country, but with the unprecedented success of its flagship football program that does appear to be slowing down any time in the near future, the school is almost certain to continue to generate record revenues and improve its national standing even further. 

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