Coastal Carolina Announces New NIL Initiative

In a press release sent out Thursday morning, Coastal Carolina Athletics announced a new partnership with Altius Sports Partners (ASP) to "enhance its Name,

© Steven Erler-USA TODAY Sports

In a press release sent out Thursday morning, Coastal Carolina Athletics announced a new partnership with Altius Sports Partners (ASP) to "enhance its Name, Image, and Likeness (NIL) operations."

This initiative will call for the appointment of an NIL general manager for CCU athletics. The person in this position will serve as a "centralized point of contact and access to specialized expertise" for CCU student-athletes seeking opportunities to capitalize on their NIL. The person in this role will be hired and trained by ASP, and will also be supervised by the company.

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"By collaborating with Altius Sports Partners, we are making significant strides in advancing our NIL program," said Coastal Carolina Athletic Director Matt Hogue. "This partnership will empower our student-athletes, and position Coastal Carolina at the forefront of providing the education, support, and resources that ultimately help maximize NIL opportunities for our student-athletes."

The initiative will be the first of its kind in the Sun Belt Conference. ASP also works with Tulane, Memphis, and Nevada on the G5 side.

Launched in July 2022, the ASP GM Program is a centralized initiative streamlining NIL support services across diverse athletics departments, with Coastal Carolina among the 17 participating institutions. This program, tailored to meet institutional needs and priorities, emphasizes customized education, strategic guidance, and execution support for NIL initiatives.