Coach Prime, JSU Tigers 2022 Economic Impact on City of Jackson

Coach Prime's economic impact on the City of Jackson.

Kyle T. Mosley | Dec 5, 2022

Coach Prime, JSU Tigers 2022 Economic Impact on City of Jackson /

Deion Sanders took over as head coach of the Colorado Buffaloes shortly after winning the 2022 SWAC Football Championship game against Southern University. Hotel rooms across Jackson, Mississippi, and the surrounding areas were packed, and hospitality rates increased during the weekend's festivities.

Two reports from WLBT featured comments from the Jackson Chamber of Commerce on the financial impact of the city hosting the SWAC Championship and JSU's four home games at Veterans Memorial Stadium.

Four Home Games: Approximately $16.2 million in revenue was generated for Jackson businesses. A drastic increase from $7.2 million in 2017.
2022 SWAC Football Championship: Approximately $8 million in revenue generated.

Visit Jackson's director of communications, Yolanda Clay Moore, told WLBT Coach Sanders "has had a huge economic impact on the City of Jackson, Jackson State University, and beyond. As well as HBCUs as a whole."

The true economic impact from Coach Sanders and the Jackson State football program will be felt in businesses next season and compared as the Tigers play under a new head football coach.

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Published Dec 5, 2022

KYLE T. MOSLEY

I am Kyle T. Mosley, the Founder, Managing Editor, and Chief Reporter for the HBCU Legends, Saints News Network, and Pelicans Scoop on FanNation a Sports Illustrated team channel since October 2019. Morehouse Alum, McDonogh #35 Roneagles (NOLA), Drum Major of the Tenacious Four. My Father, Mother, Grandmother, Aunts and Uncles were HBCU graduates! Host of "Blow the Whistle" HBCU Legends, "The Quad" with Coach Steward, and "Bayou Blitz" Podcasts. Radio/Media Appearances: WWL AM/FM Radio in New Orleans (Mike Detillier/Bobby Hebert), KCOH AM 1230 in Houston (Ralph Cooper), WBOK AM in New Orleans (Reggie Flood/Ro Brown), and 103.7FM "The Game" (Jordy Hultberg/Clint Domingue), College Kickoff Unlimited (Emory Hunt), Jeff Lightsly Show, and Offscript TV on YouTube. Television Appearance: Fox26 in Houston on The Isiah Carey Factor, College Kickoff Unlimited (Emory Hunt). My Notable Interviews: Byron Allen (Media Mogul), Deion Sanders (Jackson State University, Head Coach), Tomekia Reed (Jackson State Lady Tigers Basketball Coach), Taylor Rooks (NBA Reporter), Swin Cash (VP of Basketball - New Orlean Pelicans), Demario and Tamala Davis (NFL Player), Jerry Rice (Hall of Famer), Doug Williams (HBCU & NFL Legend), Emmitt Smith (Hall of Famer), James "Shack" Harris (HBCU & NFL Legend), Cris Carter (Hall of Famer), Solomon Wilcots (SiriusXM NFL Host), Steve Wyche (NFL Network), Jim Trotter (NFL Network), Travis Williams (Founder of HBCU All-Stars, LLC), Malcolm Jenkins (NFL Player), Cam Jordan (NFL), Demario Davis (NFL), Allan Houston (NBA All-Star), Drew Brees (Former NFL QB), Deuce McAllister (Former NFL RB), Willie Roaf (NFL Hall of Fame), Jim Everett (Former NFL Player), Quinn Early (Former NFL Player), Dr. Reef (NFL Players' Trainer Specialist), Nataria Holloway (VP of the NFL). I am building a new team of journalists, podcasters, videographers, and interns. For media requests, interviews, or interest in joining HBCU Legends, please contact me at kmosley@hbcusi.com. Follow me: