Indiana NIL Collectives Receive Up to $1 Million in Matching Funds From Anonymous Donor

Indiana athletics announced that an anonymous donor pledged up to $1 million in matching funds to two NIL collectives, Hoosiers for Good and Hoosiers Connect.

BLOOMINGTON, Ind. – Indiana athletics announced an important development in the school's NIL funding on Monday.

According to a press release, an anonymous donor has committed to match every dollar either donated to Hoosiers for Good or paid for sponsorships and memberships for Hoosiers Connect between now and Dec. 31, 2022, up to $1 million. The two organizations pair charities and businesses with IU student-athletes through Name, Image, and Likeness (NIL) agreements.

"The opportunities that IU student-athletes have to impact area charities and businesses through NIL agreements is tremendous, and this is the latest example of the vision we’ve had as a department from day one to support our students’ efforts to maximize these NIL opportunities,” IU Vice President and Director of Intercollegiate Athletics Scott Dolson said. “The reason we can have that vision of being the NIL school is because we have supporters like this who are committed to making an enormous difference in this critical piece of the new era of intercollegiate athletics, and thousands more who I know will step forward and get involved following this announcement. I am excited to see our loyal fanbase take advantage of this and maximize the impact that can be made before Dec. 31.”

Hoosiers for Good is a 501(c)(3) that partners Indiana University student-athletes with local charities to help raise awareness through social media and in-person appearances. In October, several members of the Indiana football team worked with Hoosiers for Good to promote Stop the Violence Indianapolis, an organization centered around preventing gun violence. Indiana basketball players Trayce Jackson-Davis and Race Thompson have also spoken to Indianapolis-area high school basketball teams about preventing gun violence in their communities.

Hoosiers Connect allows businesses to promote their commercial brands through partnerships with Indiana student-athletes. This NIL collective also individuals to sign up for monthly NIL memberships, which can include experiences with IU student-athletes.

Zach Osterman of the Indianapolis Star reported that this donation could particularly benefit the Indiana football program. 

Related stories on Indiana NIL efforts:

• STOP THE VIOLENCE INDIANAPOLIS: Hoosiers For Good 501(c)3 non-profit and 114 Indiana football players launched their NIL social media campaign last week in support of Stop the Violence Indianapolis to shed light on gun violence awareness in Indiana communities. CLICK HERE
• INDIANA PARTNERS WITH CAMPUS INK: Indiana University Athletics announced on Friday that it has agreed to an NIL merchandising agreement with Campus Ink. Every Indiana student athlete will have a personalized digital locker room featuring officially licensed merchandise. CLICK HERE
• HOOSIERS FOR GOOD SIGNS 11 BASKETBALL PLAYERS: Hoosiers for Good signed 11 Indiana basketball players on Wednesday: Xavier Johnson, Jalen Hood-Schifino, Malik Reneau, Kaleb Banks, Logan Duncomb, Trey Galloway, Sydney Parrish, Jordan Geronimo, CJ Gunn, Miller Kopp and Tamar Bates. These student athletes are each partnered with an Indiana-based charity, which they will promote through in-person appearances and social media. CLICK HERE
• TRAYCE JACKSON-DAVIS PARTNERS WITH HOOSIERS FOR GOOD: Fourteen Hoosier student athletes were tapped to represent Hoosiers For Good, a new non-profit organization that partners student athletes with charitable organizations across Indiana as part of an NIL deal. Hoosiers For Good executive director Tyler Harris explains how the organization chose these future community leaders to spread awareness for their respective charities. CLICK HERE