Kentucky star Justin Edwards becomes first basketball athlete for Klutch Athletics

Klutch Athletics, a sportswear brand founded by Rich Paul and co-authored with New Balance, signed Justin Edwards as their first NIL athlete.

Kentucky basketball star Justin Edwards became the first basketball player and first NIL athlete to sign with Klutch Athletics, a sportswear brand founded by NBA agent Rich Paul and in conjunction with New Balance.

“It means so much to me to join Klutch Athletics and be the first college athlete and first basketball player on the roster,” Edwards said. “I love the way the brand is blending performance with style, giving me something equally effective for training or relaxing. Joining Klutch Athletics and New Balance is such a unique opportunity; I can’t wait to get started!”

Edwards joins NFL stars Will Anderson Jr. (Houston Texans) and Chase Young (San Francisco 49ers) in the brand's growing athlete roster. 

The Kentucky freshman is widely considered a candidate to go in the top five of the 2024 NBA draft and could ultimately be the top player selected.

“We’re thrilled to welcome an incredible talent like Justin to the Klutch Athletics roster,” Paul said. “I can’t think of a better fit to be our first college athlete and first basketball player. Not only does he have outstanding skills on the court, he’s also a young man of great character who cares about his community and embodies what it means to Be Klutch.”

Edwards is averaging 14 points and six rebounds in his first two games for the Wildcats, with a huge matchup looming on Tuesday between Kentucky and Kansas in the Champions Classic.

BREAKING: Rich Paul’s Klutch Athletics by New Balance brand has signed Kentucky star Justin Edwards as its 1st NIL athlete. 📄✍️

“It means so much to me to join Klutch Athletics and be the first college athlete & first basketball player on the roster,” says Edwards. pic.twitter.com/eWR1RwIMJ0

— Nick DePaula (@NickDePaula) November 13, 2023

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