Wildcats Today

Kentucky basketball is making moves on the NIL front

BBN can now help the Kentucky basketball program.

Andrew Stefaniak

In this story:

The college basketball world is changing, and programs need to adapt or die. Despite the history of Kentucky basketball, you still have to adapt, and this has happened as the program is embarking on a new name, image, and likeness journey. 

La Familia is the NIL fund that Coach Calipari created last year to raise money from boosters and former players but now it is open to all of Big Blue Nation. 

In the video announcing LA Familia is open to all of BBN, Coach Calipari said that 100% of the money will go to the players. In this video, Adou Thiero talked about how much NIL can change college athlete's lives and help their families, which is the great part about the new world of college athletics. 

If you click the link to donate, there are options from $10 all the way up to $10,000. Each of these different options comes with an incentive. Let's take a look at what the incentives are for different donations. 

A ten-dollar donation gets you a La Familia digital membership card. A donation of $100 gets you a La Familia t-shirt. A 1,000-dollar donation gets you an exclusive trading card featuring select players. A donation of $5,000 gets you a basketball signed by members of the team. The largest possible donation of 10,000 dollars gets you a personalized video from Coach Calipari and/or some players. 

NIL is a big part of recruiting, so the goal of this is to help players and their families financially but also continue to help the Kentucky Wildcats land top talent every season.  

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Andrew Stefaniak
ANDREW STEFANIAK