LSU QB Garrett Nussmeier Adds Unique NIL Deal

Nussmeier inks odd deal leading up to the Tigers' bowl game next week, includes a few interesting perks.

LSU quarterback Garrett Nussmeier has struck an obscure NIL deal as the Tigers prepare to head to Orlando for the Cheez-It Citrus Bowl.

The redshirt freshman signal-caller inked a deal with Cheez-It as announced on Tuesday. Nussmeier will stay in the hotel room labeled “Cheez-It Heaven” leading up to the bowl game next week along with other opportunities with the brand.

LSU QB Garrett Nussmeier adds a Cheez-It NIL deal.

The Tigers face Purdue in the Citrus Bowl next week where Nussmeier will stay in the hotel room labeled “Cheez-It Heaven,” per @RossDellenger. #LSU pic.twitter.com/AFKv0GCVTP

— Zack Nagy (@znagy20) December 27, 2022

Nussmeier is fresh off of an eye-opening SEC Championship Game where LSU fans got a taste of what the young quarterback is capable of. 

It wasn’t perfect, but the youngster showcased his dynamic game and what the future could look like.

Nussmeier broke the record for most passing yards in the second half of a game in LSU history with 298 against Georgia.

Head Coach Brian Kelly walked away impressed with what his “gunslinger” was capable of. Despite a few mishaps here and there, his aggressive style of play was a major takeaway.

“He did some really good things. He's called upon to come in and be aggressive, which he was,” Kelly said. “For a guy that's coming in off not playing a lot of football, really pleased.

“Look, there's a learning experience out there. There's some throws that obviously he'd like to have back. Look, he's got a quarterback mentality that he wants to be aggressive. As Malik said, he's pushing the ball down the field, giving these guys a chance to make some plays down the field, and they did. Sometimes there are plays where they're 50/50 balls, but he gives them a chance to make some plays. He did a nice job with that.”

It was clear Nussmeier fell back on sophomore wide receiver Malik Nabers to be his WR1 once in the game. Connecting with him on a number of deep balls, the trust Nussmeier had in Nabers was significant.

“I feel like Garrett gave us opportunities down the field, trusting us to make plays. We came out and made those plays,” Nabers said.

As the Tigers shift their focus to preparing for the Citrus Bowl, it gives this program the chance to get the most out of their youngsters. With veterans either locking in on the NFL Draft, senior bowls or rehabbing, Kelly is excited to see what his young guns are made of, including Nussmeier.