Former Michigan Football stars file $50 million lawsuit against NCAA, Big Ten Network

Chris Breiler | Sep 10, 2024

October 20, 2012; Ann Arbor, MI, USA; Michigan Wolverines quarterback Denard Robinson (16) drops back to pass in the fourth quarter against the Michigan State Spartans at Michigan Stadium. Michigan won 12-10. Mandatory Credit: Rick Osentoski-Imagn Images / Rick Osentoski-Imagn Images

Former Michigan Football stars Denard Robinson and Braylon Edwards have filed a $50 million lawsuit against the NCAA and the Big Ten Network, according to a report by On3. The lawsuit alleges that the NCAA and the Big Ten Network used the name, image, and likeness of both athletes without their permission.

Former Michigan stars Denard Robinson and Braylon Edwards have filed a class action suit against the NCAA and Big Ten Network.

The players are claiming the NCAA and BTN used their NIL without permission.

via @PeteNakos_: https://t.co/R5Ens7P3e5 pic.twitter.com/qH3fNLqJ06

— On3 NIL (@On3NIL) September 10, 2024

Per On3 report:

"Robinson and former Michigan football players are seeking damages for loss of market value for NIL rights, suppressed earnings from endorsements, missed opportunities for media appearances, uncompensated use of likeness in merchandise, revenue from archived footage and highlight reels, lost licensing opportunities, economic loss from NIL suppression, unfair competitive disadvantage, loss of future earning potential, unjust enrichment, retroactive compensation for historical use, group licensing agreements, long-tail endorsements, revenue sharing from media rights and intellectual property claims."

There's no question that guys like Denard Robinson and Braylon Edwards would have had the opportunity to make millions throughout their collegiate careers if they had been able to capitalize off of NIL. Now it seems that plenty of athletes who missed out on those opportunities are making sure that the folks who continue to profit from their work are held responsible.

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