Doc Talk: The Business of Husker Athletics

Dr. Rob and Travis talk money with CFO Doug Ewald

Doc Talk/Bald Media

College athletics is a BIG business. So here's some news that will shock no one: It will keep getting bigger.

When Trev Alberts took the job at Nebraska as athletic director, he wanted to surround himself with people he trusted. One of the first people he turned to was Doug Ewald. The fancy title Ewald has is Executive Associate Athletic Director-Chief Financial Officer. In layman's terms, he's the bean counter for a budget of well over $100 million.

On this edition of the Doc Talk Podcast presented by Betfred Sports, Dr. Rob Zatechka and Travis Justice sit down and talk money with Doug. The ever-changing landscape of NIL and what the future holds for paying players. Has selling alcohol at Pinnacle Bank Arena been the financial windfall some people thought it would be? And with USC and UCLA joining the Big Ten, what does this mean for travel budgets and the strain on student-athletes?

There's a lot to digest in our hour-long conversation. But one thing is for sure: There's more to an athletic department than most of us even know.

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Welcome back to the podcast for 2023, Connor Orr from the law firm Orr and Horgan. Connor is a licensed athlete agent in the state of Nebraska. He works with athletes and businesses to help them navigate the exciting, developing landscape of name, image and likeness.

If you have a question for Dr. Rob, you can email doctalksports@gmail.com. Follow Doc Talk Sports on Social Media:

• https://twitter.com/doctalksports
• https://twitter.com/traviscreates
• https://facebook.com/doctalksports
• https://youtube.com/doctalksports

Finally, a big thanks to David Max and Joe Hudson at HuskerMax who help distribute this podcast. 

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