The Notre Dame, SEC, Big Ten "Project Rudy" College Football Super League Proposal

Notre Dame former AD Jack Swarbrick and other big players have a big proposal on the table.

Nov 18, 2023; South Bend, Indiana, USA; Notre Dame Fighting Irish head coach Marcus Freeman, center, celebrates with Notre Dame Athletic Director Jack Swarbrick, left, and Notre Dame President Rev. John I. Jenkins, C.S.C. following the win over the Wake Forest Demon Deacons at Notre Dame Stadium. Both Swarbrick and Jenkins announced they will step down from their jobs in the coming months and it was the final home football game for both. Mandatory Credit: Matt Cashore-Imagn Images / Matt Cashore-Imagn Images

Change is the only constant in college football's modern era

Jack Swarbrick may have retired from his AD role at Notre Dame, but he's still very much connected to the world of college sports and more specifically, college football.

Most recently, news has come out that Swarbrick and other power players - many from the world of Disney and private equity - are putting together a concept for a 70-team mega college football conference operation called "Project Rudy."

This proposal attempts to create a kind of super league where teams from all four power conferences and Notre Dame all play under the same structure with access to significantly more money under shared TV deals that would ultimately create an umbrella covering every team. This would effectively eliminate the rest of the pack - let's call them the have-nots - when it comes to TV revenue.

This structure would also include its own governance and a further expanded playoff field.

A group of investors & ex-Disney executives have met with ADs at 30 power schools with a pitch: a $9 billion infusion as part of a 70-school football league.

Looming over SEC & Big Ten meetings is "Project Rudy."

"The claim is everybody will be saved."https://t.co/GPzmlt3oFP pic.twitter.com/OjoKoRXWVG

— Ross Dellenger (@RossDellenger) October 8, 2024

Who would be for or against this proposed league?

Even though this plan would significantly raise revenue levels for all involved, the SEC and Big Ten could firmly object to implementing this plan. Why?

These two leagues are in power positions now and make more money than any other collective group or individual entity. These groups are likely to not want to level out the playing field now that they have an advantage even if that means turning down a huge revenue increase.

While these two groups are likely to push back on the plan, most other entities and conferences will likely see it as a winner where more parity in revenue and governance is beneficial for the entire sport.

There are still a ton of details to be sorted out, but "Project Rudy" is just the latest venture that shows just how vastly and quickly things might be changing in the world of college football.

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