Big Ten Agrees To $7 Billion Media Rights Deal With FOX, CBS, NBC

As part of the agreement, the networks will each have a least one opportunity to broadcast the Big Ten Championship Game.

The Big Ten announced on Thursday morning it has agreed to a seven-year media rights deal with FOX, CBS and NBC that will begin next season and is expected to bring in more than $7 billion.

The #B1G has reached distribution agreements with CBS, FOX, NBC and NBCUniversal's Peacock.

The new partners, in addition to Big Ten Network and FS1, to place Big Ten Conference student-athletes on the biggest stage in sports. https://t.co/TxLxuZlaOk pic.twitter.com/FtKwkrupLJ

— Big Ten Conference (@bigten) August 18, 2022

“The Big Ten Conference media rights agreements are more than just dollars and deals. They are a mechanism to provide stability and maximum exposure for our student-athletes, member institutions and partners during these uncertain times in collegiate athletics,” commissioner Kevin Warren said in a statement.

FOX will remain the conference’s primary rights holder and continue to broadcast football games at noon, as well as on FS1 and BTN, in which it holds a 60 percent stake. The conference noted its Big Noon Saturday was the No. 1 time slot in college football last season.

CBS, meanwhile, will carry seven football games in 2023 as it wraps up its contract with the SEC, which is moving to ABC and ESPN in 2024. At that time, the network will begin televising up to 15 games per season, most of which will be featured in the 3:30 p.m time slot.

Hello, @B1Gfootball.
Hit the music. pic.twitter.com/PbMHPql1Cz

— CBS Sports (@CBSSports) August 18, 2022

Lastly, NBC will broadcast 14 to 16 games each season, headlined by the 7:30 p.m. time slot, which will be referred to as Big Ten Saturday Night. Eight football games will also appear on Peacock, NBC Universal's direct-to-consumer streaming service.

As part of the overall agreement, FOX, CBS and NBC each have at least one opportunity to broadcast the Big Ten Championship Game. FOX will carry it in 2023, 2025, 2027 and 2029, CBS will carry it in 2024 and 2028 and NBC will carry it in 2026.

“We are very grateful to our world-class media partners for recognizing the strength of the Big Ten Conference brand and providing the incredible resources we need for our student-athletes to compete at the very highest levels, and to achieve their academic and athletics goals," Warren said.

Of course, ESPN – which has broadcast Big Ten games since 1982, while its sister network, ABC, has since 1966 – is not part of the new agreement. The network reportedly rejected a seven-year, $380 million to be included, which would have meant fewer marquee games than the current package.

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