Ohio State Football Players Announce Team-Wide Name, Image And Likeness Initiative
More than 75 members of the Ohio State football program announced on Thursday a team-wide name, image and likeness initiative called the Columbus NIL Club.
BREAKING: The Columbus NIL Club is LIVE NOW
— Columbus NIL Club (@ColumbusNIL) August 25, 2022
Join the CNC now to support the whole team ⬇️ https://t.co/TYX10osVTR
The membership-based community allows fans to financially support the team with a commitment of at least $5 per month and gains them access to digital meet-and-greets, question-and-answer sessions and interviews with the Buckeyes.
Fans who commit at least $25 per month to the Columbus NIL club will also receive a jersey of former Ohio State defensive end Chase Young, while those who commit $100 or more will be invited to a steak dinner with players this fall.
The players have partnered with YOKE, a company that helps with tax compliance, website development, message board moderation, marketing and analytics in exchange for an 18 percent platform fee. The remaining revenue will be split equally among the team.
According to the Columbus NIL Club’s website, the team has a monthly goal of $50,000. It’s unclear which players are participating, though many of them took to social media to announce the community’s unveiling.
BREAKING: Our team-wide NIL initiative is live now @ColumbusNIL #GoBuckspic.twitter.com/go2bBZixr2
— Dawand Jones (@dawandj79) August 25, 2022
BREAKING: Our team-wide NIL initiative is live now @ColumbusNIL #GoBuckspic.twitter.com/iz1b1zXEK9
— Taron Vincent (@t_lova23) August 25, 2022
BREAKING: Our team-wide NIL initiative is live now @ColumbusNIL #GoBuckspic.twitter.com/RbJ0Q35xWj
— Jerron Cage (@CageJerron) August 25, 2022
Our team-wide NIL initiative is live now @ColumbusNIL #GoBuckspic.twitter.com/2L6ZE4LhQ9
— Wypler (@LukeWypler) August 25, 2022
BREAKING: Our team-wide NIL initiative is live now 🔥@ColumbusNIL #GoBucks 🅾️pic.twitter.com/S1NthED7UM
— Teradja Mitchell (@teeraaw__) August 25, 2022
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